The monopolistic Vsat and Wimax provider Divona Telecom has officially changed its corporate name to orange Tunisia after winning a bid to provide exclusive 2G and 3G cell services becoming in the same time part of the French Telecom group with less than 50% shares as stipulated by the the Tunisian regulations.
The move was expected as part of the new marketing strategy of the company to introduce a well know brand rather than using an old Vsat and Wimax provider barely know or even creating a new brand from the mix.
Ornage France has many exclusive contracts allowing to distribute Black berry and Iphone a growing trends in the telecoms markets with the lack of support from Tunisia telecom and the inability of Tunisiana to market any phones locally other than the HTC.
Months ago, Divona did merge with its little sister compagny Planet a major Tunisian ISP with hundreds of sales shops and hundreds of technical support all over the country, Ornage Tunise will certainly benefit from this asset making it easier to distribute their goods in no time.
Divona telecom has also build a solid structure of Wimax with mostly 60% coverge in the tunisiana territory thus adding GSM repeaters on the Wimax tours already available would be an other benefit to spred its cellular coverge in a couple of months, already outsourced to Huwawei the Chinese telecommunication company doing business in Tunisia and other European partners as Satec.
Via [Tn Geeks]
