Alcatel-Lucent launched officially at the Sheraton Hotel in Algiers a new partnership with the Tunisian OneTech IT, represented by its subsidiary OneTech Algerian Algeria.
To come together and provide communication solutions for SMEs Algerian company, Alcatel-Lucent has chosen OneTech, a Tunisian company specialized in the marketing of cable and telecommunications equipment founded by a banker. We read on its website that OneTech was "formed in 1978 around the cable and in partnership with the Italian General Cable Riva, the group Cables Tunisia has developed rapidly in areas increasingly expanded. In 2005, with a strongly oriented towards the technological solutions in the international market, the group becomes OneTech Cables Tunisia. Leader on the Tunisian market, OneTech is a private industrial group, active on the international market. Fruit technology partnerships, OneTech is based on joint ventures with technology transfer, on the complementarity of its partners and oriented to international markets. "Furthermore, according Fourati Lamia Ben Jaafar, Executive Director of TTE and OneTech Algeria and trained in the United States," 80% of our business is for export from Libya, Algeria and in some countries African. " For Alcatel, the choice of this partnership is not fortuitous, as we have learned as the site that OneTech TTE, a OneTech group, has signed a partnership agreement with Alcatel-Lucent in November 2008 to make the distribution North Africa, according to the Tunisian press. Thevenon for Lawrence, director of company Alcatel-Lucent for the Mediterranean region, West Africa and Central Africa and the question of why such a choice, "the network in place has not worked well and is unique in the interests of our clients we opted for OT-IT, "he explained at the press conference. This approach is the French manufacturer, announced there, in a new strategy for the distribution market of products for small and medium business, a large market potential. Indeed, in his speech amounted often the words "mass" and "turnover". On the other hand, Fourati Lamia Ben Jaafar said that "our partnership with Alcatel-Lucent enables us to expand our activities in the Maghreb and in particular on the Algerian market in strong growth." Relying on a network of resellers is to the final customer, OneTech serves as a wholesale importer and financial support to offer a broader portfolio of solutions for businesses of Alcatel-Lucent. Despite a heavy loss of 5.2 billion euros in 2008, and despite a downward revision of sales in 2009, Alcatel-Lucent remains in the top ten global telecom equipment manufacturers.


Source [IT Mag Algeria (French)]